Double Glazing Means Thermal Comfort For All Your Family.

 

Hi Ben!

 

Firstly, note the name of the page. It's

 

/double_glazing_test_page.html

 

If we were trying to rank the page, the words 'double glazing' would help us rank better.

 

 

Next, if you now can, View Page Source. Don't be daunted by all the gibbereish. Near the top are the Meta Tags. The important ones are

 

Title: 

I've written

 

"Double Glazing: Be Warmer in Winter & Cooler in Summer!"

 

That gets in our main keywords, and gives a benefit to the visitor. It uses the maximum number of characters allowed.

 

Description: 

I've written

 

"New double glazed windows and doors will make your family more comfortable, and slash your power bills all year round. Discover how you can improve the thermal comfort of your Sydney home."

Describes the benefits, and gets in a variation of the keywords.

 

Note that the display of this Decription in the Google results will end with the words "Discover how you can improve the".

 

This is done deliberately to make them want to go on and discover...

 

The words underlined don't get displayed, but are counted by Google, so we get the keyword Sydney in there as a bonus.

 

Google may ignore the Title and Description we set up, and display something different in the Search Results. Even then, the keywords that we put in the metatage help our rankings.

 

 

Meanwhile, ON the page itself...

 

Headline:

 

You'll notice that the Headline says

 

 

"Double Glazing Means Thermal Comfort For All Your Family."

 

 

That gets our 'double glazing' and 'thermal comfort' keywords in.

 

 

Image: 

If you click on the cat image, you'll see that unlike your others, it has a name. I haven't edited it yet, but you'll notice the words 'thermal comfort' which would be relevant to the subject of this page.

 

If you mouse-over the image, you may see some text come up. That's called Alt Text, and is really meant to help the visually impaired using screen readers because they can't see the image. The text in the Alt Tag is 'counted' by Google, and helps SEO. It reads

 

"Double glazing will enhance the thermal comfort of your Sydney home, and family. Be warmer in Winter, cooler in Summer, and save on your power bills."

 

That gets in multiple keywords again.

 

All of this clever stuff is telling Google what the page is about.

 

It's all going on before we even add text to the page !

 

Then we get into the meat of the page- the text which is the useful information for the visitor, The amount of text, the use of keywords in it, the use of sub-headings all help Google to decide that the page is worth ranking for the keywords we've decided to target.

 

 

What IS Thermal Comfort?

 

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

 

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

 

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

 

 

How Does Double Glazing Keep Me Warmer In Winter?

 

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

 

How Does Double Glazing keep me Cooler In Summer?

 

Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada Yada yada yada yada yada yada

 

The end is nigh. Wrap it all up with a final summary of benefits, and a Call To Action

 

Get a f*****g Quote!